I’m not finished with it yet, and yet I can tell you unreservedly that you must read Influencer by the authors of Crucial Conversations and Crucial Confrontations.
While the first two books deal with holding conversations and dealing with issues, this third book addresses the challenges that are near and dear to my heart: how you get people to change their behavior. Thanks to my colleague Jason Yip, I started on this book, and haven’t been able to put it down (well, I do stop for things like work
).
I wanted to share some of this with you, because it relates so nicely to what I’ve been thinking and writing about for a while now.
It turns out the all influence geniuses focus on behaviors. They’re inflexible on this point. They don’t develop an influence strategy until they’ve carefully identified the specific behaviors they want to change. They start by asking: In order to improve our existing situation, what must people actually do?
I love this. It’s not about how they feel or about their motivation. First and foremost, it’s about how they behave.
This is true whether I’m dealing with my family, my co-workers, or a client. Whether I want them to change their behavior, or I just want to understand the situation, I start with their behavior.
One of the vital behaviors consists of the use of praise versus the use of punishment. Top performers reward positive performance far more frequently than their counterparts. Bottom performers quickly become discouraged and mutter things such as, “Didn’t I just teach you that two minutes ago?” The best consistently reinforce even moderately good performance,…
This goes as far back, for me, as Ken Blanchard’s original One-Minute Manager series of books. It ties into how we relate to and teach our children. Every little accomplishment, every move in the right direction, and they get tremendous reinforcement. Then, as the authors say, we start to grow up and everyone gets stingy with their praise as if it’s only to be delivered when we do something exceptional.
If you know anything about training dogs (no, I’m not equating co-workers and family to dogs, just learning where I can), you know that you do the same thing – reward them if they make a move in the right direction, and keep encouraging them until they get it.
It’s so easy to say “well done” or “good job” or even just “thanks”. These things provide reward way out of proportion to their cost.
And it’s so easy to do these things as a facilitator, which many folks don’t get. It’s not about being insincere or ingenuous. It’s about rewarding and encouraging the behaviors we want to develop, and finding ways to reduce or eliminate the behaviors we don’t want.
Read this book. If you are a parent, manager, facilitator, professional, consultant, teacher,… okay, if you’re a human being, read this book.
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